Imagine for a moment that you walk in to a typical supermarket produce department and discover that all of the fresh fruits and vegetables have been replaced by very realistic plastic fruits and vegetables. Everything looks beautiful and they even smell like fresh produce. How much would you buy?
Now imagine a similar situation walking into a typical department store’s perfume department and again discovering that all the natural perfumes have been replaced by very realistic but synthetic perfumes. Again, everything looks beautiful and they may even smell like natural perfumes. How much would you buy?
In the supermarket produce department example, no one would buy plastic fruits and vegetables regardless of how they looked and smelled.
In the perfume department, however, this is not imagination at all. Department stores sell billions and billions of dollars of perfumes made from chemicals created in laboratories that may smell great and look beautiful but are not natural. This situation has become so serious that thousands of offices (doctors, dentists, businesses), schools and universities have signs similar to these I've seen recently
Now imagine a similar situation walking into a typical department store’s perfume department and again discovering that all the natural perfumes have been replaced by very realistic but synthetic perfumes. Again, everything looks beautiful and they may even smell like natural perfumes. How much would you buy?
In the supermarket produce department example, no one would buy plastic fruits and vegetables regardless of how they looked and smelled.
In the perfume department, however, this is not imagination at all. Department stores sell billions and billions of dollars of perfumes made from chemicals created in laboratories that may smell great and look beautiful but are not natural. This situation has become so serious that thousands of offices (doctors, dentists, businesses), schools and universities have signs similar to these I've seen recently
Canada started this movement 15 years ago in the Regional Municipality of Halifax. Many businesses, transportation systems, many performances spaces, hospitals and educational institutions have adopted a scent-awareness policy. Elsewhere in Canada, universities with scent-awareness policies include the University of Calgary, University of Toronto and McMaster University... Today this movement is developing worldwide.
It’s time to Reconnect with Nature, buy Natural Perfumes and support Natural Perfumers before it’s too late as more and more people consider banning PERFUME.
This is one of the reasons the International Perfume Foundation has made 2017 the Year to Reconnect with Nature.
It’s time to Reconnect with Nature, buy Natural Perfumes and support Natural Perfumers before it’s too late as more and more people consider banning PERFUME.
This is one of the reasons the International Perfume Foundation has made 2017 the Year to Reconnect with Nature.
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