Are You Still Thinking The Old Way ?
Analysing old media models for brands trying to reach consumers, the question has to be: Are these previously successful media processes currently engaging consumers effectively? The answer increasingly is: No, they are not.
Today, thanks to technology, consumers want to interact with brands, to question them and to get answers. On the other hand, if brands want consumers to follow them, they need to engage them.
Brands have to wake consumers up and engage them with strong topics, have them reply and follow brands. Fortunately some brands are beginning to learn how to navigate in new ways to activate consumers’ brains in their favour.
TV Campaign ?
Printed Magazine Advertising and Content ?
Facebook and Co ?
On the web you can only reach your network and enlarge it with more followers, you cannot force people to follow you, this is what we call false campaign.
A brand should have true followers not false followers they buy through social media because these followers will not be engaged.
This advertising model is being made obsolete by social media that are not bound by country borders, meaning that brands can have much more effective and less expensive global brand strategies.
No one can escape the fact that digital is completely changing the way brands and companies could enlarge their potential audience without limits, reaching a small village in China or the far east countries without any boundaries just by going on the web.
New Media ?
Brands are also beginning to understand now that even though printed magazines are beautiful but they are truly limited and that those brands should instead consider less expensive e-magazines that are instantly interactive and can truly engage consumers.
What is really going on with current brand advertising, whether TV or magazine, is a one-directional means of brands imposing their message on consumers who are becoming sick of them and increasingly want to avoid them as much as possible. New Media will provide bi-directional messaging that encourages consumers to respond with their opinions, questions, and stories. This is how media and brands will truly engage consumers.
I am Simply a Blogger
Have a look to the number of clicks that Facebook, Linkedin, YouTube, Twitter register each day. They are the New Media, but they are nothing without us. If tomorrow everyone decide to leave them or if someone start to close them down.. They are empowering people and are becoming very powerful.
Chose an Agency that Understands How to Engage Consumers
Also chose an agency that understands how to engage consumers who need alternatives to the stale advertising of the old model. Make sure your agency will not apply the same old patterns almost guaranteeing your advertising dollars or euros will not be used properly.
We can introduce you to the ways we would invest our own money, Experiential Marketing, and events inviting clients to the retail stores where they can interact with consumers and provide them with timely information about their own product needs.
If you still believe it is difficult to differentiate yourself as a brand and effectively engage consumers we can talk about this, since it is our expertise.