Visualize a day in the life of your customers and the problems they might face during the dynamic purchasing journey. How do you identify and solve those problems for them? And how should you word and position your brand strategies (including marketing and advertising messages) accordingly?
Can you describe the pain points your company solves—and why anyone should care—in just a few words? Can you then persuade a prospective customer to purchase your product using your simple explanation?
Solving customers’ pain points builds brand loyalty and avoids having your own pain points.