Why adding natural perfumes to your business is the best marketing tool to promote your brand? 
Because each time you launch a perfume you have another story to tell to your followers while giving more visibility to your brand. Each time you launch a perfume you will give to journalists and bloggers a new story to share in media. This will give your brand more visibility and make it more valuable. 
Launching a natural perfume is also a celebration of life, a celebration of nature, the launch of an event or a party for everyone to remember and give a positive image to your brand. 
If you succeed to make people happy during an event, to share beautiful moments with your followers in social media, they will remember your brand. 
As your perfume tells a story, you can also reach out your followers in creating a video and short trailers for social media. 
As each perfume has its own story you can plan to celebrate life every year launching a new perfume. Each perfume you will launch will magnify your brand.
This is why natural perfumes are excellent marketing tools you can add to your branding strategy. 

Young Brands Have a Huge Advantage In the Race for Success

We spoke with many new brands last year explaining how to develop different ways to advertise, tell stories, add real content, and promote it afterwards to their group of followers.
Young brands have a huge advantage today in the race for success because they understand what is content while “mature” brands are continuing to advertise the old way.
While promoting their products, spending millions in advertising, showing pictures of products instead of content, while turning up the volume when TV commercials come on, old brands risk exasperating consumers, and their actions are providing exactly the contrary of what they want to achieve. It is difficult to change, even for well- known advertising agencies that are still thinking the old way.

Today, brands need followers and a lot of content to communicate with them, but not always the same content. Most TV commercials only repeat the same stories and images.
The advantages of younger brands is that even if they don’t have money for expensive commercials, they are emerging in a new advertising paradigm, they are involved in their own social media circles, and most of the time they are producing their own content or working with smaller, new agencies.
They have stories to tell and share; they are thinkers; they have enough creativity to please their followers; they know their followers; they express themselves with their soul and their passion.

What Kind of Content are Your Followers Expecting?

1. Any content besides a picture of your product. The product can be featured on the header of your Twitter and Facebook account or the header of your blog but the communication should be different to allow customers to think you are really taking time to talk to them, to communicate personally with them.

2. Your content can be a reaction to the news of the day.

3. It can be personal, sharing what you are doing at a certain moment of the day, or your thoughts on something you want to share.

4. You can also share trends and history in your own sector of activity.

Better to be Friends! Consumers Need to Feel They can Trust You. 

Consumer need to feel that the person behind the brand is sincere and can be friends with them and that you are not just trying to sell them products. They need to find someone, a soul, behind the product. They will buy your products when they will receive something else than the usual advertising.
Buying products today is linked more and more to friendship, social media, and networking.
More and more, consumers will need to feel they can trust you, that you are not only a brand, that you are also a human and that you understand consumer's concerns:
Are your products made the right way?  With your heart?
Are you respecting the environment?
Are you protecting workers in the chain of production?  
Are you are transparent in your content?
Are your products healthy and sustainable? 
Do you practice integrity and trustworthiness?

If Coco Chanel or Christian Dior were still alive today they could probably do this, but today, the advantages are in the hands of young brands.

 The present quickly becomes the past as ever-increasing technology advances faster than the human capacity to absorb it, leaving many still thinking in old ways and trying to do the same things as before, using the same old models.

Analysing old media models for brands trying to reach consumers, the question has to be: Are these previously successful media processes currently engaging consumers effectively? The answer increasingly is: No, they are not.

 Today, thanks to technology, consumers want to interact with brands, to question them and to get answers. On the other hand, if brands want consumers to follow them, they need to engage them.

 Brands have to wake consumers up and engage them with strong topics, have them reply and follow brands. Fortunately some brands are beginning to learn how to navigate in new ways to activate consumers’ brains in their favour.

Very soon, brand spending money on big TV campaigns, even on prime time, it won’t help much. TV viewership and applications are rapidly changing and while older generations are still looking to TV for their news, younger audiences are finding fewer need for traditional TV. News is coming instantaneously via Twitter and series can be downloaded by streaming and watched at a convenient time. Adding to the problems with digital advertising is new technology that will block ad content from consumers.

I love magazines, the smell of paper, the glossy pictures but the question again is:  How does a printed publication truly engage consumers? With this media form, it is becoming increasingly difficult even with the most beautiful and popular magazines. They are dated the minute they are opened, if they are opened at all. With social events being organized, for example, consumers need accurate, up-to-date information only available online. Magazines should be interactive to be really useful, and they should connect to the store, to the brand’s website and invite consumers to engage.

Brands and companies are still working on a local budget and are still investing in national campaign while the world is now global. How can you invest in a campaign on the web targeting specific countries only. This model is not concrete. If you target a campaign on the web you reach the world. I don’t believe in fake campaign promising to reach a specific country.

On the web you can only reach your network and enlarge it with more followers, you cannot force people to follow you, this is what we call false campaign.

A brand should have true followers not false followers they buy through social media because these followers will not be engaged.

This advertising model is being made obsolete by social media that are not bound by country borders, meaning that brands can have much more effective and less expensive global brand strategies.

No one can escape the fact that digital is completely changing the way brands and companies could enlarge their potential audience without limits, reaching a small village in China or the far east countries without any boundaries just by going on the web. 

New Media will provide bi-directional messaging that encourages consumers to respond with their opinions, questions, and stories.

Brands are also beginning to understand now that even though printed magazines are beautiful but they are truly limited and that those brands should instead consider less expensive e-magazines that are instantly interactive and can truly engage consumers.

 What is really going on with current brand advertising, whether TV or magazine, is a one-directional means of brands imposing their message on consumers who are becoming sick of them and increasingly want to avoid them as much as possible.  New Media will provide bi-directional messaging that encourages consumers to respond with their opinions, questions, and stories. This is how media and brands will truly engage consumers.

 Many social media-focused people like myself have more followers in social media than some glossy magazines and my posts are engaging consumers to follow me on blogs, and e-magazines. I am simply a blogger, sharing ideas and my vision of the world, and yet there are thousands of people like me, making us a huge media network reaching millions of consumers world-wide.

 Have a look to the number of clicks that Facebook, Linkedin, YouTube, Twitter register each day. They are the New Media, but they are nothing without us. If tomorrow everyone decide to leave them or if someone start to close them down..  They are empowering people and are becoming very powerful.

Finally, if you want to reach what consumers are looking for, follow the New Luxury Media Group and have your brand certified New Luxury. You will find consumer looking for those kinds of products and New Luxury Products represent a growing consumer sector. Consumers want to know where to find these products and who they can trust.

 Also chose an agency that understands how to engage consumers who need alternatives to the stale advertising of the old model.  Make sure your agency will not apply the same old patterns almost guaranteeing your advertising dollars or euros will not be used properly.

 We can introduce you to the ways we would invest our own money, Experiential Marketing, and events inviting clients to the retail stores where they can interact with consumers and provide them with timely information about their own product needs.

 If you still believe it is difficult to differentiate yourself as a brand and effectively engage consumers we can talk about this, since it is our expertise.