Because each time you launch a perfume you have another story to tell to your followers while giving more visibility to your brand. Each time you launch a perfume you will give to journalists and bloggers a new story to share in media. This will give your brand more visibility and make it more valuable.
Launching a natural perfume is also a celebration of life, a celebration of nature, the launch of an event or a party for everyone to remember and give a positive image to your brand.
If you succeed to make people happy during an event, to share beautiful moments with your followers in social media, they will remember your brand.
As your perfume tells a story, you can also reach out your followers in creating a video and short trailers for social media.
As each perfume has its own story you can plan to celebrate life every year launching a new perfume. Each perfume you will launch will magnify your brand.
This is why natural perfumes are excellent marketing tools you can add to your branding strategy.