Why You Need Brand Authenticity?
Behind, Inside and Around
It is important for the customer to be secured by the transparency of the brand value and the brand distribution.
In the past luxury products were only find in selective distribution places. Today unfortunately the biggest problem brands have is counterfeiting and grey market. This is how experiential marketing is changing the way of how brands communicate to customers and share authenticity and reformulate their ow selective distribution their own way with their own code.
This complexity reveal to consumer will insure the brands, secure consumers and reactivate consumers trust to luxury brands.