• Home
  • Who We Are
  • What We Do
    • Expertise
    • Services
    • Events
  • Luxury Market Analysis
  • New Luxury
  • What We Say
  • Media
  • Contact
  • Home
  • Who We Are
  • What We Do
    • Expertise
    • Services
    • Events
  • Luxury Market Analysis
  • New Luxury
  • What We Say
  • Media
  • Contact
  Creezy!TheAgency

WHAT WE SAY

Cities of the Future Will be Vertical

27/6/2017

0 Comments

 
Picture

New Luxury is Bringing a Totally New Vision of Cities.

We urgently need to rethink the future of our cities to include sustainability, security and well-being and that thought process requires us to understand what our future day-to-day requirements will be.

It is vital to our future to rethink our changing personal needs for living, working and shopping that include sustainability, security and well-being with the needs of the planet.
For this process to succeed we have to consider rebuilding cities that are no longer sustainable. We are not giving enough respect to the environment, to the protection of the Earth, and to protecting our own health. We call this respect the New Luxury Code. Our environment is directly linked to our health. We need clean air, clean water, comfortable heating and energy. But increasingly, we also need more and more security.
Old buildings should be replaced by new ones allowing implementation of up-to-date regulations, new technologies, and sustainable, basic protection for the Earth. This will support the new economy while giving more jobs and allow the use of sustainable and natural materials as well as new technologies. 
Since the 1970’s many new regulations have been put in place by the cities or the regions but they have little effects on private buildings where you still can find lead and other contaminates in water that could seriously harm people. Buildings are getting old and even though they need to be redesigned owners are reluctant to do so because of the expense and so put people in danger. The New Luxury Code will provide new guidelines for these future cities. Nothing illustrates these points better than the recent Grenfell Tower fire in London, where old buildings were given a new outside appearance to look better, but without updating fire safety systems, resulting in a terrible loss of life. After the fire, inspections done on several other residences found widespread safety violations as well.
The New Luxury Code will provide new, more responsible guidelines for these future cities.

Picture
Buildings and cities should bring comfort and security to people. This is each city’s obligation for public and private buildings. Buildings should be updated to benefit our communities with sustainable materials, and energy-efficient systems.

Cities of the Future will be Vertical.
​

The best way to protect the planet, insure our well-being, and respect the New Luxury Code is to utilize the imagination of creative town planners open to futuristic ideas. This will give birth to multifunctional buildings linked to each other to create communities inside cities of the future. These new communities of the future will incorporate residential, hospitality, commercial development and perfume gardens allowing people to find everything they need: schools, offices, areas of relaxation, medical centres, spas, fitness centres, pet care, shopping malls, and entertainment.
These new buildings will be the beginning of the cities of tomorrow. They will allow us to develop new technologies and to put them into effect. They will also bring needed security to people and more controls to public places.
Cities of the future will allow us to protect the Earth, incorporate vertical gardens into the designs, giving us the opportunity to achieve well-being, bring agriculture closer to urban areas, create new jobs and produce a total relaunching of the economy.
To implement a model of the cities of the future, Creezy! The Agency has (in association with ACP Architecture and Environment and the International Perfume Foundation) developed a portfolio of perfume bottle-shaped buildings of varying heights incorporating thematic interior designs based on the history and culture of perfume and the New Luxury Code.
Be part of this exciting future!
Picture
More info:  cc@creezy-theagency.com ​
0 Comments

Shaping Fashion or Vintage Nostalgia?

27/5/2017

0 Comments

 
If you miss elegance, if you miss fashion with texture, shapes and style, you will love this exhibition!
Rather than a retrospective, Balenciaga: Shaping Fashion is focusing in detail on the latter part of Balenciaga’s long career in the 1950s and 1960s, arguably one of his most creative periods as ‘the master’ of haute couture. It was during these years that he not only dressed some of the most iconic women of the time, but also introduced revolutionary shapes including the tunic, the sack, ‘baby doll’ and shift dress – all of which remain style staples today. Highlights will include ensembles made by Balenciaga for Hollywood actress Ava Gardner, dresses and hats belonging to socialite and 1960s fashion icon Gloria Guinness, and pieces worn by one of the world’s wealthiest women, Mona von Bismarck, who commissioned everything from ball-gowns to gardening shorts from the couturier. 
On display will be over 100 garments and 20 hats, many of which have never been on public display before. These will be accompanied by archive sketches, patterns, photographs, fabric samples and catwalk footage revealing Balenciaga’s uncompromising creativity. In addition x-rays, animated patterns and short films on couture-making processes will uncover the hidden details that made his work so exceptional. The exhibition will draw mostly on the V&A’s fashion holdings – the largest collection of Balenciaga in the UK. The collection was initiated for the Museum by Cecil Beaton in the 1970s.
Picture
Balenciaga: Shaping Fashion   
27 May 2017 – 18 February 2018 
V&A Museum London
0 Comments

Paradigm Shift in Retailing

9/4/2017

0 Comments

 
Picture
Almost every day there are more and more articles on massive retail store closings (especially larger department stores) throughout the US. With thousands of stores closing, could this be the death of brick-and-mortar retailing? Hardly.
To get a better perspective of what is happening to department stores it is helpful to see how their current retail model originally developed and evolved. Beginning in the early 20th Century, department stores consolidated several independent specialty stores under one roof: hat shops, dress shops, accessories shops, jewelry stores, shoe stores and perfume shops. The department stores eventually followed consumers to suburban areas with shopping malls, the department stores being the “anchor” for other stores in the mall. This model worked well for over 100 years with the whole point being the idea that shoppers could buy a variety of clothing and accessories from one trip to the department store, but this century-old model is breaking down for the following reasons:
  1. Online sales. This reason is the one everyone reads about, but it is not the biggest reason for brick-and-mortar retailer problems. After all, online sales still only represent less than 10% of total retail sales.
  2. Destination consumer purchasing behaviors. Destination retailing is driving most consumer purchasing today. If consumers want to buy something at the lowest price possible they will specifically go to Wal-Mart or to Amazon. If they want to buy perfume, 99% of them will go to a department store. But they are not sticking around the store to buy other products.
  3. Consumers need for engagement. This factor is huge. Today’s consumers want to shop with retailers who engage them. Entertain them. Educate them.
The Paradigm Shift that is occurring involves the swing back to specialty stores that department stores replaced a century ago.

Any retailer who wants to survive this shift in retailing needs to do the following:
  1. Become a destination for consumers.
  2. Engage, entertain, and educate consumers using emotions and the five senses as a guideline (i.e. Starbucks/Taste; Flower shops/Sight; Perfume stores/Smell; Gardening stores/Touch)

My prediction: Within 10 years there will be more than 10,000 brick-and-mortar retail stores selling natural perfumes from only a handful of retailers now.

https://www.forbes.com/sites/walterloeb/2017/03/20/these-21-retailers-are-closing-3591-stores-who-is-next/#2a91a79c4854
0 Comments

How Much Would We Buy ? 

27/3/2017

0 Comments

 
Imagine for a moment that you walk in to a typical supermarket produce department and discover that all of the fresh fruits and vegetables have been replaced by very realistic plastic fruits and vegetables. Everything looks beautiful and they even smell like fresh produce. How much would you buy?  
Now imagine a similar situation walking into a typical department store’s perfume department and again discovering that all the natural perfumes have been replaced by very realistic but synthetic perfumes. Again, everything looks beautiful and they may even smell like natural perfumes. How much would you buy?
In the supermarket produce department example, no one would buy plastic fruits and vegetables regardless of how they looked and smelled.
In the perfume department, however, this is not imagination at all. Department stores sell billions and billions of dollars of perfumes made from chemicals created in laboratories that may smell great and look beautiful but are not natural. This situation has become so serious that thousands of offices (doctors, dentists, businesses), schools and universities have signs similar to these I've seen recently
Canada started this movement 15 years ago in the Regional Municipality of Halifax. Many businesses, transportation systems, many performances spaces, hospitals and educational institutions have adopted a scent-awareness policy. Elsewhere in Canada, universities with scent-awareness policies include the University of Calgary, University of Toronto and McMaster University... Today this movement is developing worldwide.
It’s time to Reconnect with Nature, buy Natural Perfumes and support Natural Perfumers before it’s too late as more and more people consider banning PERFUME.
This is one of the reasons the International Perfume Foundation has made 2017 the Year to Reconnect with Nature.
Picture
0 Comments

Confusion on Content ? Advantage New Brands !

30/8/2016

1 Comment

 
Picture
Young Brands Have a Huge Advantage In the Race for Success

We spoke with many new brands last year explaining how to develop different ways to advertise, tell stories, add real content, and promote it afterwards to their group of followers.
Young brands have a huge advantage today in the race for success because they understand what is content while “mature” brands are continuing to advertise the old way.
While promoting their products, spending millions in advertising, showing pictures of products instead of content, while turning up the volume when TV commercials come on, old brands risk exasperating consumers, and their actions are providing exactly the contrary of what they want to achieve. It is difficult to change, even for well- known advertising agencies that are still thinking the old way.

Today, brands need followers and a lot of content to communicate with them, but not always the same content. Most TV commercials only repeat the same stories and images.
The advantages of younger brands is that even if they don’t have money for expensive commercials, they are emerging in a new advertising paradigm, they are involved in their own social media circles, and most of the time they are producing their own content or working with smaller, new agencies.
They have stories to tell and share; they are thinkers; they have enough creativity to please their followers; they know their followers; they express themselves with their soul and their passion.

What Kind of Content are Your Followers Expecting?

1. Any content besides a picture of your product. The product can be featured on the header of your Twitter and Facebook account or the header of your blog but the communication should be different to allow customers to think you are really taking time to talk to them, to communicate personally with them.

2. Your content can be a reaction to the news of the day.

3. It can be personal, sharing what you are doing at a certain moment of the day, or your thoughts on something you want to share.

4. You can also share trends and history in your own sector of activity.

Better to be Friends! Consumers Need to Feel They can Trust You. 

Consumer need to feel that the person behind the brand is sincere and can be friends with them and that you are not just trying to sell them products. They need to find someone, a soul, behind the product. They will buy your products when they will receive something else than the usual advertising.
Buying products today is linked more and more to friendship, social media, and networking.
More and more, consumers will need to feel they can trust you, that you are not only a brand, that you are also a human and that you understand consumer's concerns:
Are your products made the right way?  With your heart?
Are you respecting the environment?
Are you protecting workers in the chain of production?  
Are you are transparent in your content?
Are your products healthy and sustainable? 
Do you practice integrity and trustworthiness?

If Coco Chanel or Christian Dior were still alive today they could probably do this, but today, the advantages are in the hands of young brands.
1 Comment

Consumers Want Benefits Not Features

5/7/2016

3 Comments

 
Consumers Want Benefits Not Features

One thing many emerging luxury brands have in common is that they seem to focus most of their attention on the features of their brand, rather than the benefits of their brand to consumers.

Unfortunately, consumers don’t view products as manufacturers do. Instead, consumers are increasingly evaluating whether a brand has credibility and how the brand will benefit themselves or their family.

Here is an example of the difference between a feature and a benefit
Power steering is a feature of a car, but the benefit is that it made cars easier to drive, which is what consumers wanted.

Whether your products are fashion, accessories or perfumes, creators of luxury products can develop effective marketing strategies while demonstrating leadership in helping consumers move to a New Economy by turning the features of their products into credible benefits to consumers.
For instance, the primary feature of a natural perfume is that it is made from natural materials. So how does a natural perfumer go from that feature to credible benefits to consumers?

For the credibility part, the International Perfume Foundation (IPF) can help you with this strategy through their Natural Perfumer Certification Program. Their more than 20 years’ experience in promoting the benefits of natural perfumes gives their Certificate credibility with consumers.


Certified Natural Perfumers
And why are perfumes made from natural materials beneficial to consumers?  This is part of the story that Natural Perfumers need to add to certification to construct an effective and comprehensive marketing strategy.

​To get more information on benefits of natural perfumes as well as more on the IPF Certification Program please visit www.perfumefoundation.org



3 Comments

Advertising As It Should Be 

5/5/2016

0 Comments

 
0 Comments

CANNES FILM FESTIVAL 2016 - An Opportunity to Promote your Brand and your Products

17/4/2016

0 Comments

 
Picture

We will be in Cannes from May 11 to May 22 for the Cannes Film Festival 2016

If you are interested in promoting your products during this fabulous event we invite you to contact us.

We have several locations available on Yachts, and in Villas, Galleries and Apartments to organize events.
You could add your event, get visibility and we can help you to organize them. 
 
And if you think your brand or your products deserve an Award because you respect the New Luxury Code, contact us and be nominated for the New Luxury Award.   



Picture


0 Comments

Games are changing, Brands need to Adapt Faster

7/3/2016

0 Comments

 
Photo
"Games are changing but change is an interesting process as it is also a learning process.  
The New Economy need innovation, creativity and the courage to give up old models for new ones. 
This is the path of a successful future"   Creezy Courtoy


Ad-Blocking And Audience Consent 

​Over one-fifth of people use ad-blocking software and it is beginning to hurt advertisers.
Mobile devices are encouraging the use of Ad-blocking resulting in 75% decrease of Google revenue coming from iOS devices.  Facebook Instagram and Twitter have the same problem.        
Publishers are the ones hurt most and they cannot stop it. They did not expect it, and today they are having extremely bad days.
 
Now is the time for brands to realize the old way is not the right way to advertise.
It is time for publishers to innovate and find other ways to raise revenue.
Just last week, it was announced that the mobile carrier Three is to offer the option to block ads to its users. Engadget reports:
"Three UK is positioning the partnership as a pro-consumer maneuver. In a press release, the carrier says ad-blocking will be used to achieve "three principle goals" -- reducing data costs, protecting its customers from malware-riddled ads, and ensuring subscribers receive ads that are targeted and engaging, rather than intrusive and irrelevant."
This is very similar to the rhetoric employed by the providers of ad-blockers on desktop devices. 
"This is for the consumer, it's to give audiences choice"

… And consumers decide for themselves.
 
This is not just a publisher problem, it's an industry wide issue that will be debated at Shift 2016’s ad blocking session next week in London, with contributors from Mondelēz International, Maxus UK, IAB UK and Trinity Mirror.
​

Content Reached Its Peak Point
​

For a long time, we’ve been creating too much content, so much so that I think that we’ve already reached Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years. 

One of the few workable business models in this age of digital disruption has been to produce as much content as cheaply as possible. But flooding a glutted market only leads to a deflationary spiral until it becomes completely uneconomical to produce that commodity. It is a simple matter of economics, and it doesn’t matter whether that commodity is maize or media. 

In 2013, Digiday looked at who was winning the volume game in publishing. It’s ancient history in terms of digital media, but back then, the New York Times and its 1,100 strong newsroom was pumping out 350 pieces of content per day while the Huffington Post’s 500-plus staffers were flooding the internet with 1,200 pieces of content per day, not to mention the 400 blog posts per day from their network of low paid or unpaid bloggers.

Of course, journalists are not the only ones creating content. By July 2015, 400 hours of video were being uploaded to YouTube every minute, the platform’s CEO Susan Wojcicki revealed. Add the literally billions of pieces of content shared on Facebook, Twitter, Instagram, Vine and Snapchat updates over any given day, an ocean of content marketing, and your favorite TV series and movie franchises ready to binge, and that leaves most people very little time to sleep, eat or do anything else.

 
The Audience Perception Changed 
​

All this content is making advertisement content undesirable to audiences with increasing expectations for quality content and decreasing willingness and time to focus on the messaging. Audience perceptions are changing faster than the brands and advertisers capacity to evolve.
 
Advertising the “traditional” way is becoming increasingly a boring experience for consumer as their behavior changes. Many consumers view these advertisements part of an old fashion way of thinking and communicating. Some consumers are beginning to think that brands believe they are stupid by always repeating the same story in the same way.
Did you ever see someone liking or sharing an advertisement?  In social media, if no one shared or liked a post, wouldn’t you conclude that it was not a good post?
Advertisements are not built that way, there is nothing to like, share or interact, they are created to lead you to a page you don’t want to go most of the time. But this is not what the audience wants. If you read a story, you don’t want to be held captive to another page. This is another reason for the success of ad-blocking.
​

The Path From Audience to Best Consumers
​

I don’t want to alert brands or to make their sky greyer but just want to wake them on the need to change to fit consumer’s expectations.
Brands and advertisers should stop treating consumers like 5-year-old children. Babies grow up and consumers do as well… and when they do they demand much more to be convinced. Brands need to grow up and evolve as well.
 
Brands need to communicate differently, totally change their method of communication, and consider the evolution of consumer’s minds. Finally, advertising should become an integrated process of adding value in delivering consumers something else rather than just a repetitive, revenue-generating concept.
​
Product placement integration in storytelling will replace advertising.
Brands will need to have a voice, share a situation, share an attitude and engage the audience to follow it, and to like it. Brands need to acquire a soul, a voice and become alive if they want to survive and be part of the New Economy. Only then the audience will become followers, friends and their best consumers. And if you really want to make a difference, give consumers the history behind the making of your products.
 
Games are changing but change is an interesting process as it is also a learning process. To enter the New Economy we need innovation, creativity and the courage to give up old models for new ones.  This is the path of a successful future.


#AdBlock,#NewEconomy,#Change
0 Comments

Retailers Need to Re-Connect with their Community

17/10/2015

0 Comments

 
Picture

List of 5 Suggestions for Retailers to Engage with their Customers

​Anyone paying attention to what has been happening for the past several years with consumers, retail stores and technology will recognize that there is a revolution going on in today’s economy. The emergence of rapidly changing technology and the pervasive use of social media has produced two distinct courses of action for retailers. They either decide that brick-and-mortar stores are too expensive, ineffective, or just a symbolic flagship used for branding with intermitten sales and move to an online presence, or they improve their brink-and-mortar retail model to appeal to those consumers looking for “experiences” when they shop. Retailers are in better position to apply “Experiential Retailing” than any other retail model but only if they adopt up-to-date practices that will appeal to a growing number of consumers looking for more than just products at the lowest prices.
Here are a list of suggestions for retailers who want to truly engage their customers.
Picture

1. Decide what your community is.    ​

Whether you are in a large or small city, determine what your community (not city or market) is. Community is the operative word. This point is very important, as it will be YOUR community and you will want to totally engage this space. After all, you are an important and necessary part of this community!

2. Who should you engage?  ​

First, by “engage” I mean making a deep emotional connection between people in your community and your products. You have to make them really care about what you are selling. Do you want to sell to consumers only? Businesses only?  Tourists? Both? How many potential people are there in your community and where are they? You really have to know your community inside and out.

3. Decide what business are you in.    ​

If you think you’re in the fashion, cosmetics, fresh flowers, travel business… you’re only partially right. You’re in the emotions business. The experiences business. In other words, flowers, cosmetics, perfumes, fashion, travel and related products are what you can use to emotionally engage people within your community and get them to care about what you are offering.

4. Be the expert in your community.      ​

 If you’re going to be successful with people looking for more than just a product at a low price, then you really have to offer more than products.  You have to learn everything about the products you are selling. Their stories. Their meanings. And then you have to get that information to people in your community in as many ways as possible. This process will establish your expertise.
​

5. Throw your phones and computers away!   ​

 Ok, that’s a bit over the top. But my point is that taking orders over the phone or computer is not going to engage anyone. If you take an order for a gift you will deliver, then you have to engage the person you are delivering to!  You have to get them into your store where your products, display information at the point-of-sale, and your trained staff will dazzle them! Use the inherent value that quality products have to convince them to make your products part of their daily lives.

Retailers that incorporate these suggestions into their marketing strategies can increase their value to the communities they are in, truly engage their customers, and can look forward to years of increased sales and profits.

Terry Johnson,
Managing Partner at Creezy!TheAgency and Retailing and Experiential Marketing Expert
 
​
0 Comments
<<Previous

    CREEZY! The Agency

    The Blog

    Archives

    June 2017
    May 2017
    April 2017
    March 2017
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    July 2015

    Categories

    All
    Act Of Buying
    Ad-Blocking
    Advantage
    Advertising
    Audience
    Authenticity
    Balenciaga
    Brand
    Brands
    Cannes Film Festival
    Cash Investigation
    Change
    Change Management
    Christian Dior
    Cities Of The Futur
    Coco Chanel
    Commercial
    Community
    Consumer
    Consumers
    Content
    Customers
    Danone
    Earth
    Elise Lucet
    Engaging
    Environment
    Events
    Exhibition
    Experiential Luxury Marketing
    Faber
    Facebook
    Fashion
    Film Production
    Games
    Google+
    Happy Customers
    Impact Investment
    Instagram
    Integrity
    IPF Natural Perfumer Certification
    Linkedin
    Luxury
    Luxurybrand
    Marketing
    #marketingstrategy
    Media
    Pain Points
    Perfume Industry
    Perfumes
    Pinterest
    Projects
    Publishers
    Reconnect With Nature
    Retail
    Retailers
    Risk Management
    Scandal
    Security
    Stores
    Sustainability
    The Economist
    Trust
    Tumblr
    Twitter
    V&A Museum
    Vision
    Volkswagen
    Wealth
    We Are Human
    Young

    RSS Feed

We Would Love to MEET YOU !

Follow Us

Website created and  maintained by :
Picture